Disney Build-It: Frozen

Disney Build-It: Frozen is a sandbox city building game for kids set in the world of Frozen. I worked on the game primarily as a game design intern. I participated in the ideation for the game, wrote the GDD, helped run informal playtests and sat in on formal ones with paid participants.

The idea behind the game was to design a scalable, repeatable builder game that kids could fully play. Most builders rely on numeric systems that kids in the Frozen demographic are slightly too young to fully grasp. Rather than use abstract currencies, we designed a system where 4 adjacent objects of the same type would combine to create a larger version of that object, which we hoped would provide an intrinsic motivation to build and mess around in the game.